What is Inbound Digital Marketing and why is it winning the day?
Inbound marketing focuses on creating quality content that pulls people IN to your business and brand. 75% of buyers are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they need your product or service.
Content marketing, email and social media marketing, as well as marketing automation, are integral parts of an inbound marketing strategy that naturally attracts inbound traffic to be converted, closed, and delighted over time.
When we think about traditional marketing methods, we typically think about outbound marketing such as running print ads or exhibiting at a tradeshow, where you are pushing your marketing message OUT to a given audience hoping for a response, a lead, and new business.
There are many advantages to inbound digital marketing. Here are just a few:
- It is comparatively inexpensive.
- It is effective at empowering your buyers rather than interrupting them.
- It utilises your website content, as well as social media platforms, to help your customers find you.
Inbound marketing COSTS 62% LESS than traditional marketing endeavours yet
generates 3x the amount of qualified leads.
Inbound methods produce 54% MORE LEADS than traditional outbound methods.
Businesses who prioritise blogging efforts are 13x more likely to see positive ROI
Companies see 6x higher conversion rates by implementing content marketing compared to those who don’t
Our inbound digital marketing team will…
DELIVER PROFESSIONALLY WRITTEN AND DESIGNED CONTENT
MOVE YOUR LEADS THROUGH THE BUYER’S JOURNEY
ENGAGE AND BUILD TRUST WITH YOUR WEBSITE VISITORS
WORK SEAMLESSLY AND COMMUNICATE EFFICIENTLY WITH YOUR TEAMS
DRAMATICALLY ENHANCE MONTH ON MONTH GROWTH
EMPOWER YOUR SALES TEAM TO CLOSE NEW BUSINESS
CONTINUE TO DELIGHT YOUR CUSTOMERS
PROVIDE WEEKLY, MONTHLY AND QUARTERLY REPORTS
DELIVER A 1ST CLASS END-TO-END SERVICE
Do you have a team of your own bloggers?
Does anyone on your team know how to develop an effective inbound marketing plan?
Know how to optimise your website for search engines?
Do you have a designer who can make sure your content is easily understood by customers and professionally designed?
Do you have a team member available to monitor your social media marketing, and consistently post updates?
With Exubra it’s like having your own team of experts on hand. We act as a natural extension to your team, dynamically adjusting to changes within your company and also responding to ensure you continue to get the most from our inbound marketing services.
We love helping businesses like yours. No sales pitches, just sound advice.
Book a half hour chat with one of our inbound and digital marketing specialists.
Struggling to find the time necessary to excel in Inbound Marketing?
Qualified lead generation digital strategies that meet your company’s marketing goals to driving business growth.
Our design team creates all of your digital marketing assets for your inbound campaigns.
Learn what the SharpSpring sales and marketing automation platform can do for you.
Blogging and Content Marketing
The ‘bread and butter’ of effective inbound marketing is high quality content, and that’s where we come in, providing you with an end-to-end solution that encompasses the creation and execution of targeted content marketing strategies. We are also able to meet requirements for one-off content campaigns.
From blogs, landing pages or websites to eBooks, videos, guides and infographics, with Exubra, your content armoury will allow you to influence tier one decision makers and increase traffic to your site. Our content creation skill set is augmented by design capabilities which allow us to handle layouts and a distribution offering that ensures you utilise the right channels when targeting your content.
Search Engine Optimisation (SEO)
SEO is of huge importance and influence in digital marketing, and business as a whole. When used intelligently, it has the ability to catapult you up rankings, driving organic traffic to your website.
But modern search can be complex, especially considering the ever changing Google algorithm which plays such a big part in determining rankings. What Exubra offers is an unsurpassed understanding of how SEO works, and the latest practices which are proven to be effective for lead generation meaning you won’t have to resort to any ‘black hat’ techniques or underhand tactics. We are constantly researching and reviewing our methods to ensure they are in line with changing SEO landscape, and our clients are the ultimate beneficiaries.
Social Media Marketing
Social media has long been permeating and influencing the business world – it is now an accepted method of finding and nurturing new contacts, including potential clients. We keep your social media feeds bursting with fresh, engaging content; saying the right things and reaching the right audiences while optimising them for search engines all the time. The campaigns we create for you promote your brand, as well as your products and services, but we also know how to educate, inform and delight your followers.