Effective Inbound Campaign Management
We manage your inbound marketing campaigns from top to bottom using the leading marketing automation platforms.
We finely tune all your inbound activities, from lead management to content and SEO. Working with Exubra, you will be primed to exploit tools which can aid your marketing, giving you an edge over competitors in your sector.
The continual monitoring we conduct allows us to optimise your campaigns, impacting on results. We don’t believe there is a ‘quick fix’ to find the perfect inbound marketing campaign, but by testing out various strategies we can arrive at what really works for you.
How Exubra Makes Your Inbound Marketing Campaigns Run Like Clockwork
Search Engine Optimisation
While some marketing activities allow you to ‘set it and forget it’, SEO is not one of them. Content must seek to result in quality inbound links from respected websites, tactics must constantly be changed in order to align with Google algorithm changes, and analytics must be monitored to allow improvements to be made. Working with the leading marketing automation platforms, we ensure you have an SEO strategy, which is implemented and kept incisive, managing it every step of the way.
Blogs can be great traffic boosters for websites, and they live and die by the quality of their content. Our experienced team of writers will create compelling blog articles that offer real value to the reader; entertaining, informing, educating and engaging. Don’t put your blogging in the hands of inexperienced individuals who have neither the time or the writing skills to get it right.
Do you have the ability to produce premium content that is critical to achieving marketing objectives? Our content production isn’t restricted to blogs – we can create eBooks, videos, case studies, CGAs, infographics and guides, which can represent real milestones in your company’s marketing output, promoting them intelligently across various channels. We believe in highly targeted content that is tailored to certain audience segments and sets out to increase your qualified leads.
We are experts in using the leading marketing automation platforms to their full potential. Whether you require content creation or design for your email templates, our team manages your email marketing campaigns from the planning stage to timed delivery of newsletters, autoresponders and marketing shots.
Social media marketing enables you to connect with your customers on a daily basis. We create and schedule your social media updates, and our social monitoring capabilities puts you on the road to generating leads through platforms such as Facebook, Instagram, LinkedIn and Twitter.
User Interface Conversion Optimisation and A/B Testing
Your website is a vitally important step on the customer journey, so it is critical that every landing page is optimised for conversions. We design your content to be conducive to conversions, using A/B testing on page variations to assess the best design strategy, while placing calls to action in all the right places.
Integrated Analytics and Reporting
Your inbound marketing package from Exubra will use all the data you collate to your advantage. These is no need to devote hours to trawling through all your stats, or employ a data analyst for the purpose. We analyse every piece of data, which your inbound marketing campaigns produce holistically, to ensure that your results are creating insights for you, providing you with clear, digestible reporting.