Clever Content and Inbound Marketing to grow your business

GROWING YOUR BUSINESS
THROUGH CLEVER CONTENT

Skyrocket your lead generation with quality inbound traffic.
We will increase qualified sales through targeted communication with your website and social media visitors, engaging them and encouraging inbound actions that convert to business growth.

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How can you GROW your business?

The way in which consumers purchase goods has changed dramatically over the past decade. Online research helps customers to make more informed purchases, and that is why it is essential to build trust and confidence with your audience, especially in the case of high-value purchases.

We will bring you warm leads, interested people that could easily be converted to customers. With quality content, we’ll help you to communicate with them on a subject that matters, in a language they understand, and what’s great and natural about it is they found you. You haven’t interrupted them with an advert while they were peacefully watching the TV, you haven’t jumped out and cried for attention – they came looking for you!

Then we will open the marketing funnel wider and higher and spin it round into a circular flywheel model and deliver quality content to your website and social channels to attract, convert, engage and delight them as they travel through the buyer’s journey, so they choose you over the competition when making a purchase. In essence, we will generate increased sales and growth for your business.

Traditional forms of marketing, or outbound methods, include… buying radio and TV ads, running print ads, buying email lists, cold-calling, advertising on billboards, or exhibiting at a tradeshow. Of course, there is still a huge need for outbound marketing methods and inbound isn’t meant to replace this form of advertising… but instead is meant to enhance and supplement it.

ATTRACT:

We want to attract the right strangers to your brand and website with quality, relevant content that provides solutions to the problems or questions they have. We’ll blog, publish to social media, and carry out keyword and SEO strategy, and even outbound advertising to do this.

CONVERT:

By creating optimised landing pages, forms and compelling calls-to-action we’ll convert your visitors into qualified leads. As contact information is the most valuable currency there is we’ll offer them premium content in exchange for contact information. This content includes eBooks, whitepapers, infographics, webinars, case studies, and tips sheets as well as 3D visualisations and videos.

ENGAGE:

Using lead scoring, closed-loop reporting, lead nurturing, and lead intelligence, paired with lead follow-up best practices and sales tactics, we’ll then transform those leads into new business.

DELIGHT:

An overlooked but critical component of your inbound strategy is ensuring that you continue to delight your customers. We’ll continue to publish and share content that helps them better use your product or service to become your brand ambassadors.

Why Inbound Marketing?

Our approach is very different from engaging a traditional marketing agency, in which they would implement a specific campaign, often leaving you with no one accountable for the results generated. We work with you to agree on ongoing ownership of responsibilities from day one. With our retainer model, we remain accountable for everything we do. Your business will know who to contact for help, to answer any questions or to address actions.

Our team of inbound specialists have many years of experience creating and implementing inbound marketing strategies as well as campaigns to help companies like yours grow. We will engage your website visitors, deliver quality content to identify their problems, then present solutions and convert your qualified leads into your customers to grow your business. In essence, we ensure growth for your business.

As a certified HubSpot Partner Agency we implement campaigns, test and measure, provide reports and analysis using the HubSpot Marketing, Sales and Service Platform to deliver proven strategies for growth. With analytics, AB testing and detailed reporting, you can evaluate the success of your inbound campaigns.

Can Inbound work to grow my business?

If you sell a product or service that has a reasonably long buying cycle that warrants research and careful consideration when purchasing and you have a sales team that engages with leads to close sales, inbound marketing is a great fit.

It’s like having your own team of experts on hand

Do you have a team of your own bloggers?
Does anyone on your team know how to develop an effective inbound marketing plan?
Know how to optimise your website for search engines?
Do you have a designer who can make sure your content is easily understood by customers and professionally designed?
Do you have a team member available to monitor your social media marketing, and consistently post updates?

Inbound marketing requires a lot of resources, and Exubra’s retainer model allows you to hire us as your inbound marketing team, on an ongoing basis. We act as a natural extension of your team, dynamically adjusting to changes within your company and also responding to ensure you continue to get the most from your inbound marketing.

Why should I engage Exubra’s services today?

Inbound marketing as a methodology is more like a marathon than a sprint. It takes time to build up a strong base of quality content that converts visitors to sales; establish an extensive social media network reach; optimise your pages for conversions. You need to increase your website’s authority in the eyes of search engines and deliver the many additional services that provide a backbone to any inbound marketing strategy. Your inbound marketing strategy will, therefore, result in a sales growth that compounds each month.

Our inbound marketing strategies typically start to deliver a return on investment after six months and continues to grow from there, so you need a long-term partner.

If I choose to work with Exubra, when will I see tangible business results?

It depends on your starting position. If you already have a contact database of prospects that have engaged with you and a website that receives a lot of traffic, then you will benefit from results more quickly. Often you will see a return on investment within just a few months. Alternatively, if you have never done any digital marketing before, don’t have a contact database and don’t receive much traffic, it will take longer.

Unfortunately, we don’t have a crystal ball that can see into the future, and we find that the timelines of an implemented strategy vary significantly from industry-to-industry and business-to-business. The more you invest in inbound marketing, the faster you will see results.

We will support you all the way…

CAMPAIGN MANAGEMENT
STRATEGIES
DESIGN AND BRANDING
IMPLEMENTATION

Interested to find out if we can help your business grow?

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WE ARE A CERTIFIED HUBSPOT PARTNER AGENCY

HubSpot’s marketing Hub has everything you need to run a successful inbound marketing campaign that grows traffic, converts leads, and shows ROI. It is relied upon by businesses and marketing professionals to simplify the full complement of marketing activities – from SEO to social media, content, lead management, email management and design – while retaining a high level of functionality. In order to make the most of this industry-leading platform, dedicated HubSpot strategies, sound inbound methodology and an ability to execute campaigns efficiently are required.

Where some organisations fail to utilise HubSpot to its full potential, often a lack of resources to run campaigns is to blame. In order to see the desired return on investment for HubSpot, a firm grip on inbound marketing methodology, as well as a thorough knowledge of the platform’s capabilities, is essential.

Exubra is a certified HubSpot partner agency also offering a wealth of expertise in the production of a wide range of marketing services and assets. Allied with an ability to run highly optimised inbound marketing campaigns we operate as a virtual extension of your marketing and sales function. We will help you to develop cute inbound strategies which are proven to perform and drive the returns you are looking to achieve.