Why Branding for business growth?
In today’s competitive marketplaces, getting your business noticed can be tricky. At the heart of every successful business lies branding. The way that your product or service is perceived in the minds and hearts of prospects and clients has never been more important. When businesses thrive, it’s almost always down to an exceptional brand message and a brand identity which has been superbly communicated.
Brand building is no easy feat, but Exubra’s creative team knows all about the vision, skill and commitment it takes to build a great and trusted brand. With a free consultation and a strong mix of branding specialists and inbound marketers, we can work closely with your business, no matter if your idea is a tiny seed or a plan for a full-scale re-brand across multiple platforms. Let us put in place the building blocks of your business and develop your reputation while you work on building your successful business.
Communicate effectively and consistently
The strongest brands communicate consistently, no matter where they show up for clients and customers.
Exubra’s greatest strengths lie in branding, inbound marketing and consistent communication design, which is why we’re so confident we can show your prospects what you’re all about, on any channel you choose. We can design and build exhibition graphics, digital display adverts, flyers or responsive websites that are beautifully optimised for mobile. Our branding team will ensure that from messaging, to fonts, to colour, your brand sits perfectly in the minds of those whose attention you need to capture.
As well as producing both the print or digital media you need, our brand designers have great expertise in brand identity and logo design. Let us bring together colours, fonts and typography to create the identity that perfectly represents what your business stands for. We specialise in creating branding for business growth that clients remember, making sure your business values are remembered too, whether that’s on a screen or on paper. When it comes to branding, trust is the top priority and once we’ve helped you gain it, let us make sure it’s never lost.
We’ve helped many clients within many markets and we’re confident we can help you to grow your business.
Inbound marketing and branding to grow your business
It’s all well and good devoting vast amounts of time and money to your Inbound Marketing effort, and you should, but have you ever considered what all these newcomers will discover when they follow the trail of breadcrumbs to your door?
Have you thought about how your branding affects their decision to come in the first place? If not, you really should as, right now, your Inbound Marketing jigsaw is missing a vital piece.
Your brand goes well beyond your logo, your catchy slogan, or your radio jingle. Your brand is the set of ideas and emotions that it stirs up in your prospective client, it’s the mission statement that you live by and the core values that you drive home at every given opportunity. You have to strive to be a brand that people trust, a name that sparks instant recognition as a leader in the field and a brand that has something useful to say.
If you’ve nailed all of these, your inbound marketing efforts will reap the rewards. Why? Because people recognise you, they trust you, they’ll follow you and they’ll help spread your message. The people you already reach can become your biggest advocates and will help spread your message for you if you have created an emotional relationship.
Don’t pollute that relationship with shoddy digital marketing, either; make sure that each and every piece of content – every blog post, every social media post – represents your core values. Treat everything you put out there as a touch point for potential clients, make sure it resonates with your ideal customer and preaches your mission statement, however subtly.
Make sure, too, that when they follow the crumbs that they find a cohesive, structured, consistent and stylish brand at the end of the trail. If a potential customer is entranced by your brand, your website, your corporate video content and simply the way you do business, they’ll be more inclined to follow your inbound marketing, and share your content. That’s because your brand is not what you say it is, it’s what they say it is. So make sure they’re saying the right things and your inbound marketing will reach new heights.
View our portfolio and case studies below…