In the past decade, we have seen the digital landscape dramatically shift park home sales behaviours and buyer attitudes in the way they purchase.
As consumers, we now carry out extensive online research when buying a park home, and we need to establish trust in our sellers before we make a high-value purchase.
Inbound marketing has come about in response to this change. On this page, we uncover how Inbound Marketing has become the most effective way of increasing park home sales qualified leads. Before we continue, it is crucial to understand ‘what is inbound marketing?’.
What is Inbound Marketing and why is it winning the day?
Inbound marketing focuses on creating quality content that pulls people IN to your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they need your product or service. The goal is to have content that speaks to these scenarios and stages of the buying process to capture these interested prospects where they naturally are online.
By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Of course, there is still a considerable need for outbound marketing and inbound isn’t meant to replace this form of advertising… but instead is intended to enhance and supplement it.
On average inbound leads COST 61% LESS than outbound leads.
With the digital age, consumers can, and do, research online before making a considered purchase.
The great thing about Inbound marketing is that:
It is comparatively inexpensive.
It is very effective at empowering your buyers rather than interrupting them.
And it utilises your website content, as well as social media platforms, to help your customers find you.
When done properly, the return on investment from inbound marketing way outperforms outbound marketing methods.
Inbound methods produce 54% MORE LEADS than traditional outbound methods.
82% OF MARKETERS WHO BLOG DAILY ACQUIRED A CUSTOMER USING THEIR BLOG,
as opposed to 57% of marketers who blog monthly.
Take your ideal park home customers along the buyer’s journey
As a purchase of a park home can have a relatively long buying cycle, you will want to nurture your leads at every given opportunity and take them along the buyer’s journey. If you educate and build trust with them, they will more likely choose you over your competitors.
The buyer’s journey, or customer journey as it is also known, is the process buyers go through to become aware of, consider and evaluate, and finally decide to purchase a park home.
Today’s consumer is steered towards social media and the internet when carrying out research. Here they can find the information they are looking for in the form of relevant content, guiding them through the buyer’s journey to ultimately purchase a park home.
Why should you work with Exubra to increase your sales qualified leads?
We help companies who’ve spent a lot of time and money to provide high quality leads to their sales team, but it turns out those leads are not as good as they’d hoped.
Typically you’ve purchased lists gone to exhibitions and events to achieve your goals, but the leads just aren’t very good, and the sales team is concerned. Are you experiencing similar challenges?
With us as your marketing partner, you can reap the rewards of an innovative inbound strategy, in which different activities complement each other to bring out the best lead generation results and increase sales for your park home sales team.
How do we deliver?
Nothing we do at Exubra is done on a hunch. Our strategies are based on research which informs your campaigns, assuring that you are identifying, and hitting, the right targets. We provide detailed analysis and reporting, which puts you in the best position to evaluate your campaigns.
We see ourselves as a natural extension of your team, offering a frictionless approach that strengthens and redefines your marketing and sales operations.
That’s where Exubra’s retainer model comes in, giving you inbound marketing expertise and a team of experts on hand 365 days of the year. We understand that your company, and the park home sales market you operate in, are constantly evolving. That’s why we fine-tune our inbound marketing strategies to your immediate goals, as well as your long-term business objectives.
The average COST PER LEAD DROPS 80% after five months of consistent inbound marketing.
Some takeaway pointers for businesses thinking about Inbound Marketing are….
- The way consumers make buying decisions has evolved with the growth of the digital age.
- When done properly, the return on investment from inbound marketing way outperforms outbound marketing methods.
- It all starts with a great optimised website, relevant quality content and a strong social media presence.
- Inbound Marketing enables you to help strangers become aware of, convert them to qualified leads where they will consider and evaluate to ultimately decide to buy your product or service, over your competitors.
- If you haven’t the resources to do Inbound Marketing then as Inbound specialists, and as certified marketing automation platform partners, we are positioned to help you to achieve your goals and drive growth for your business.