Inbound GamePlan to:
Lead New Customers to Your Door
The Inbound GamePlan lays out the steps you need to take to successfully attract and convert your ideal clients through the buyer’s journey to becoming your customers.
The result is a complete strategy created by a unified team that is 100% centred around your ideal clients’ questions!
The whole process takes about 4-6 weeks and includes a series of Zoom workshops with your key personnel.
You’ll take away a clear roadmap that details all of the elements that need to be created and the systems that need to be configured.
Get your company on the road to success and growth by arranging a free consultation and uncover what the Inbound Gameplan can do for you…
PHASE 1 – ASSESSMENT
Unite the Team with a Focus on the Customer
Successfully implementing inbound marketing in your company requires everyone being on the same page. This means getting everyone around the table and allowing everyone an opportunity to share their perspective. When everyone shares a voice, everyone shares ownership.
What Is Your Current Situation?
Goal setting requires understanding where you are today. A clear picture of your current situation can help kick start the results you will see from your inbound marketing efforts.
PHASE 2 – BUYER PERSONAS
Creating a Laser-Focus on the Customer
Who Are Your Ideal Buyers?
A successful GamePlan requires focus. This is why our first step is to create a limited number of core personas to focus on from the beginning.
What Are Their Common Questions?
Questions and problem-solving drive the vast majority of search engine queries today.
You need to know, anticipate, and answer your audience’s common questions to start showing up in Google.
PHASE 3 – BUILD THE ENGINE
Maximising the Power of Personalisation and Marketing Automation
What Questions Need to Be Answered?
Each persona will receive a full lead nurturing strategy designed to educate them through their Buyer’s Journey. These nurturing social posts and emails will answer common questions and address their objections, all while directing visitors back to the informational hub, your website.
How Will The System Be Setup?
Marketing automation tools enable you to perform powerful things when they’re set up properly. We will combine our understanding of marketing software and marketing strategy to outline a system that will deliver a personalised experience for each persona.
PHASE 4 – INBOUND CAMPAIGNS
Outlining Inbound Campaigns to Make Your Website a Resource Destination
What Resources Lead Your Visitors to Become New Clients?
At the Awareness, Consideration and Decision Stages of the Buyer’s Journey, our focus is to attract visitors, convert qualified leads, engage and close new customers with content that answers their questions and solves their problems.
What Keywords and Phrases Should You Target?
As long as there are search engines, there will be a need for effective, ethical search engine optimisation (SEO). Failing to consider SEO could doom your campaigns from the start.
Let’s Talk Growth
We love helping businesses like yours. No sales pitches, just sound advice.
Arrange a half hour chat with one of our inbound specialists to discover if our inbound gameplan is right for you…