As a senior figure in your company, do you view marketing as an opportunity or a burden? If it is the latter, then perhaps you are yet to reap the benefits which a well executed, integrated marketing strategy can provide.
In this blog, we take you through some key facets of an overarching marketing strategy which can ultimately bring you business benefits. If you don't have the time, or the resources, to execute any of the following activities, perhaps it is time to hire specialist help in order to help your business grow through marketing?
Let's look at 5 great ways to market your company...
1. Develop an online home to be proud of
Your website can be the epicentre of your marketing world, so ensure you optimise it as much as possible. This is your opportunity to show off the best developments, keep customers in the loop with company news, highlight your business's experience and credibility, offer the chance to download brochures, link to your various social media accounts and provide what can be an important channel for enquiries.
2. Build a brand
You can benefit from strong branding; both for your company and the developments which you are marketing. As you know, it will take much more than bricks and mortar to convince a purchaser to buy. You need to paint a picture, tell a story, and get people excited about what you do - but you shouldn't forget consistency. That means drawing up some brand guidelines and applying them to every marketing output.
3. Be a king of content
The online sphere has opened up a whole new set of avenues for potential buyers to do their own research into products or services which are available. They no longer rely solely on colleagues or friends for direct advice - and you can get one step ahead of the competition by providing the best content online. That means all the important info which is needed for a buyer to make their mind up needs to be presented in an illuminating manner. Content is the most essential ingredient in how you market your company.
4. Bring your products or services to life with a brochure
In a saturated market, a more creative approach to brochure design is often required in order to stand out from the crowd. Use images which offer interesting angles and select layouts which are different from the norm. Of course, you need to stay accurate and include the key info, but that doesn't mean that you can't think a little outside the box in order to help your brochure enjoy high pick up rates. Innovative brochures are one of the great ways to market your company.
5. Social media
If you are going to have an online presence, one of the most useful tools you can use in marketing is social media. Learn the nuances of platforms such as Facebook, Twitter and LinkedIn, which can all offer you different advantages - from engaging with potential customers both future and present, to winning exposure with influencers and building up your business network. If neither you or your team has the time - maybe it can pay off to think about hiring a social media strategist who can help you with a few hours of their time every week.
So there are some marketing essentials to help grow your company. Remember - marketing should be seen as a long term method to boost growth, rather than a 'quick fix'.
Click below to read our free online guide and uncover some expert advice on how to generate online leads...